Discover Our

Newest Arrivals

Mens Chronic


Our Chronic classic piece never goes out of style, all our clothes are relaxed and comfortable materials. Chronic Elixir apparel is a true outfit game-changer in your 420 wardrobe.

Womans Chronic


Clothes have been around forever, yet somehow we find ways to make them feel new. Our organic cotton is a premium product must-have—it’s comfortable, stylish, and organic. 

On Sale

Must Haves

Your weekly editorial dose of fashion, culture and style inspiration.